About 360 View
Your Spatial Infrastructure Partner Across Europe
Organisations across Europe work with 360 View to make their spaces clear, visible, and easy to understand.
From our office in Barcelona and London our teams work across Europe to create Google Virtual Tours, Matterport Digital Twins, Bespoke Virtual Tours, and advanced spatial data including Point Cloud Scanning for accurate planning and documentation.
Our work supports European clients in logistics, healthcare, education, government, retail, hospitality, property, and transport.
We turn real spaces into digital environments that improve visibility, planning, and decision-making across many types of sites, from neighbourhood clinics to large multi-country portfolios.
You can explore recent examples on our Recent Work page.
For teams who need high levels of accuracy and advanced digital capture, our point cloud and spatial data services make it easy to analyse and understand complex environments.
Based in Barcelona and London our teams delivers immersive spatial data that helps European organisations communicate better, work smarter, and move forward with clarity.
Our Story
360 View began in 2014 when Gabriel Ariton, a Creative Director with a background in marketing, design, and technology, founded a digital agency focused on web design, SEO, social media, and visual content. During this period Gabriel led early projects involving Google Street View, Matterport, and other immersive tools, which revealed how interactive spatial content could change the way people explore real spaces online.
As clients started asking for clearer ways to present their environments, demand shifted from simple visuals to fully immersive experiences. By 2019 the company evolved and rebranded as 360 View, focusing exclusively on immersive technology and spatial data. This marked the transition from a general digital agency to a specialist team dedicated to creating digital environments that are easy to understand, explore, and trust.
In 2024, recognising growing demand from European organisations for locally coordinated spatial documentation, 360 View established its European hub in Barcelona. This allowed the company to serve clients across the EU with dedicated production capacity, European data governance, and teams familiar with the regulatory and cultural landscape of continental markets.
Today, 360 View EU operates as The Spatial Infrastructure Partner for European organisations, helping them build the digital version of their environment so people and AI systems can interpret it accurately. We deliver clarity through tools such as Google Virtual Tours, Matterport Digital Twins, Bespoke Virtual Tours, and Point Cloud Scanning.
What began as a creative studio has grown into a spatial data company with a dedicated European operation. Our mission remains consistent. Help people understand places more easily. Help teams make decisions with confidence. And help organisations stay visible and relevant in a world increasingly shaped by AI, search, and spatial computing.
Our Vision
To make real-world spaces across Europe easy to understand, navigate, and access through immersive spatial data.
We believe the internet is becoming a spatial, intelligent layer of reality. As AI, mapping systems, and voice assistants become part of everyday life, the way people discover places is changing. They no longer rely only on text. They rely on clarity, structure, and immersive data that reflects the real environment.
360 View EU is building the spatial data infrastructure that European organisations need to support this shift. Our aim is to help them present their environments with accuracy and trust so both people and AI systems can understand them with confidence. This vision guides every project we deliver across the European Union.
Our Mission
To engineer clarity and connection between people and places through high-quality immersive spatial data, delivered with European standards of governance and care.
We combine visual storytelling, spatial science, and ethical technology to:
Increase visibility and access by making European environments discoverable on Google Maps, AI search, and immersive platforms.
Build trust through accuracy by capturing clear, structured, and verifiable data for planning, investment, and collaboration across borders.
Support human-centred design by creating intuitive, inclusive, and engaging virtual experiences for multilingual audiences.
Scale responsibly by following European standards for privacy, transparency, and sustainability, including full GDPR compliance and EU-based data handling.
What Makes Us Different
Spatial Infrastructure Partnership
We go beyond visuals. Every environment we capture is structured as spatial data that can integrate with AI systems, BIM, GIS, digital twins, and enterprise workflows. This helps European organisations present accurate, measurable, and easy-to-understand information across multiple platforms.
AI and Voice Search Readiness
Our content is engineered to be understood by AI assistants and voice search in multiple European languages. This makes our clients more visible in a world where people increasingly discover places through conversational queries, digital maps, and immersive search.
European Data Governance
We follow strict GDPR standards and prioritise EU-based hosting, consent transparency, and responsible data practices. Our Barcelona hub ensures that European client data is handled within EU jurisdiction, maintaining full trust, compliance, and long-term digital safety.
Human-Centred Design
We design immersive content for people, not machines. Each project focuses on clarity, accessibility, and meaningful user journeys so visitors, regardless of language or familiarity, can understand spaces before they arrive.
Cross-Platform Integration
Our spatial data works seamlessly across Google Maps, Matterport, Unreal Engine, and enterprise environments. This ensures long-term usability and smooth integration with existing systems, tools, and operations across European organisations.
Proven Cross-Sector European Experience
We support clients across logistics, healthcare, government, education, construction, hospitality, retail, and transport throughout Europe. This cross-sector, cross-border experience helps us bring insight, accuracy, and consistency to every project, from single buildings in Barcelona to complex multi-site networks spanning multiple EU member states.
Leadership and European Operations
Gabriel Ariton, Founder and Creative Director, leads 360 View EU’s European operations from Barcelona. His background in design, marketing, and immersive technology shaped the company’s evolution into a Spatial Infrastructure Partner delivering high-fidelity digital documentation across the European Union.
He works with a trusted network of photographers, spatial technicians, and data specialists across European markets to capture and engineer clear, accurate, and AI-ready spatial data. The team’s experience spans projects across Spain, Germany, France, the Netherlands, Italy, and other EU member states, covering logistics, healthcare, education, hospitality, retail, government, and complex multi-building environments.
This combination of creative clarity and technical accuracy is what allows 360 View EU to support organisations with environments ranging from small clinics to large campus sites and linear outdoor networks across the continent.
Looking Ahead
The way people explore and understand real spaces is changing fast. AI assistants, search engines, and mapping systems now rely on immersive data to interpret layout, access routes, scale, and functionality.
360 View EU is helping shape that future for European organisations by building the spatial data layer that intelligent systems depend on. We are moving beyond traditional virtual tours into a new stage of spatial infrastructure where indoor and outdoor journeys are mapped, documented, and prepared for AI discovery, with European data standards at the foundation.
Our long-term focus is simple:
To make every European space visible, measurable, and understandable for both people and intelligent systems.
Our Promise
Whether we create a Google Virtual Tour, a Matterport Digital Twin, bespoke virtual content, or detailed spatial data like point cloud scanning, our standard always remains the same.
We work with precision, transparency, and care.
We capture data that is accurate, consistent, and ready for search engines, AI assistants, and operational planning.
We design every project with the end user in mind so organisations can communicate clearly, build trust, and help people understand their environment before they arrive.
Above all, we act as a long-term partner, not a one-off supplier.
Work With Us
We collaborate with businesses, institutions, and innovators across the European Union who need clarity, accuracy, and dependable spatial documentation.
You can explore our latest work on the Recent Work page or contact us to discuss your next project.
We are here to help you improve visibility, strengthen user confidence, and prepare your organisation for the future of AI-led discovery, with a European partner who understands your market.
Frequently Asked Questions
Who founded 360 View and when was the European operation established?
360 View was founded by Gabriel Ariton in 2014 as a digital agency, evolving into a spatial data company in 2019. The European operation, 360 View EU, was established with a dedicated hub in Barcelona to serve organisations across the EU with locally coordinated spatial documentation, European data governance, and teams familiar with continental markets.
Where does 360 View EU operate?
360 View EU operates across the European Union from our Barcelona production hub. We deliver projects for single sites, multi-site organisations, and large regional infrastructure across Spain, Germany, France, the Netherlands, Italy, and other EU member states, covering healthcare, logistics, education, hospitality, government, and retail sectors.
What spatial data services does 360 View EU provide?
360 View EU creates Google Virtual Tours, Matterport Digital Twins, Bespoke Virtual Tours, and advanced data including Point Cloud Scanning. These services help European organisations improve visibility, explain environments clearly, and document spaces with accuracy for planning, operations, and AI-ready discovery, all delivered with GDPR-compliant data handling.
What industries does 360 View EU work with across Europe?
We support clients in logistics, healthcare, education, government, tourism, hospitality, retail, and transport infrastructure across Europe. Our team has experience with large buildings, complex sites, multi-building estates, outdoor environments, and long-distance routes in multiple EU member states.
How is 360 View EU different from other virtual tour companies?
360 View EU is a Spatial Infrastructure Partner with dedicated European operations. We combine creative clarity with technical accuracy to produce immersive spatial data designed for search engines, AI assistants, and mapping systems. Unlike traditional virtual tour providers, we support indoor and outdoor capture, multi-site documentation across European countries, AI-ready data structures, and full GDPR-compliant data governance from our Barcelona hub.
How does 360 View EU ensure data security and GDPR compliance?
We follow strict GDPR standards, prioritise EU-based hosting, and maintain transparent data practices. Our Barcelona hub ensures European client data is processed within EU jurisdiction. Clients stay in control of what is captured and published. Our processes prioritise privacy, secure handling, and ethical governance across the entire workflow, meeting the expectations of European public sector, healthcare, and enterprise clients.
What results can European businesses expect from working with 360 View EU?
European clients typically see stronger visibility on Google Maps, higher user confidence, better planning, and improved collaboration across borders. Immersive spatial data helps teams and customers understand environments clearly before arriving, particularly valuable for multi-country organisations coordinating across different European locations. Examples are available on our Recent Work page.
Is 360 View EU involved in AI, mapping systems, and the spatial internet?
Yes. 360 View EU creates AI-ready spatial data designed to be understood by search engines, voice assistants, and mapping platforms across European languages. Our content supports layout interpretation, access routes, room functions, and environmental context. This makes European spaces more discoverable in the emerging spatial internet, where AI systems increasingly need structured, accurate data to serve users.
How can European organisations start working with 360 View EU?
European organisations can contact us through our website. We work with businesses, institutions, and regional partners across the EU and provide clear guidance from quote to capture to publishing. Our Barcelona team coordinates all European projects, ensuring consistent quality and communication throughout.
How We Work With You.
Every project is different. The way we work together always starts the same: three easy steps from first call to live delivery.
1. You Share The Brief
Tell us your space, your goals, and the service you need. We listen first, then we tell you what is realistic and what it costs.
2. We Plan, Capture, And Build
Our team handles site visits, capture, processing, and quality control. You stay in the loop, but you do not have to manage anyone.
3. Delivered And Supported
You receive everything ready to use. We stay on hand for updates, new locations, or the next project whenever you need us.